FOR THIS PROJECT, I CREATED MAVRIA FROM THE GROUND UP, DEVELOPING ITS CONCEPT, VISUAL IDENTITY AND ART DIRECTION. CONCEIVED AS AN EXCLUSIVE HOME DÉCOR BRAND, MAVRIA DRAWS INSPIRATION FROM NATURE AND THE WAY ORGANIC FORMS, TEXTURES AND COLORS NATURALLY SHAPE A SPACE. THE IDEA WAS TO BRING THAT SAME SENSE OF BEAUTY INDOORS, CREATING A BRAND WHERE FORMS COME TO LIFE AND EACH OBJECT BECOMES PART OF THE HOME’S OWN LANDSCAPE. THE RESULT IS A REFINED YET EXPRESSIVE IDENTITY THAT TRANSFORMS DECORATION INTO A MORE INTENTIONAL AND PERSONAL WAY OF INHABITING A SPACE.