FOR THIS PROJECT, I CREATED BICLIN, A SKINCARE BRAND BUILT AROUND THE IDEA OF RETURNING SKIN CARE TO WHAT IS ESSENTIAL. THE CONCEPT CAME FROM QUESTIONING OVERLY COMPLICATED ROUTINES AND THE EXCESS OF PRODUCTS AND PROMISES WITHIN THE CATEGORY. I DEVELOPED THE BRAND AROUND A SIMPLER AND MORE INTENTIONAL APPROACH, WHERE CLEAN FORMULAS, BALANCE AND CLARITY BECOME THE CORE OF THE EXPERIENCE. THE RESULT IS A VISUAL IDENTITY THAT REFLECTS A LIGHTER, MORE CONSCIOUS WAY OF CARING FOR THE SKIN, REINFORCING THE IDEA THAT LESS CAN TRULY BE MORE.